Posts Tagged ‘Internet Marketing The Creative Edge’

Internet Marketing Strategies

Monday, November 3rd, 2008

You have come up with a marketing idea and done all the research. You have planned the design and hired an SEO to develop your site. Now you are ready to launch. How do you create a buzz around your site? Here are a few tips that will help make the launch of your site a success. While in the planning stages make sure the SEO gets the placement of the site within the first couple pages of a search. A good SEO will know how to do this.

When you are preparing to launch make sure you have the following ready to go immediately. Prepare emails to send out to every possible person who might find the site interesting. Send out fliers about the launch. Snail mail is still a cheap and innovative way to advertise.

Now that you have launched and sent out ads and emails, host a forum or live blog so that you can begin communicating with potential clients. This will also provide you with possible affiliates that can assist in the marketing of your site.

Last but not least find other websites you can place adds on. Make sure the ad contains a direct link to your website. Also when you are placing your own ads with another company make sure you adhere to the guidelines set forth by the company.

Now that the site has been visited what is it that you need to do next? You need to keep communicating with the public. Visit other forums and blogs where you can have an open conversation about your business. Remember that word of mouth is a major part of advertising. Another form of communication is business cards. Where do you pass those out? Everywhere!!! In every town across America there are different community activities you can participate in. Get a booth at a trade show where you can network with potential clients. Pass out business cards, fliers, free samples or pens with your website on it . Contact a local printing company and have them create magnets with your company logo, website and a quick overview of what you have to offer. You want to continue the buzz about your website.

Most people are looking for repeat business. You will want to make sure you can back up what you are offering. This is another reason to blog. You can even set up a blog and label it as a guess book. Encourage people to “sign” in and leave a comment about your services. The more positive remarks you have on the site the more repeat business you will have and the more new clients you will have. Internet business is huge, but it takes work to stand out above the rest. The cycle may ease up but it is never ending. Always look at different ways to make business connections.

There are several books out there about marketing your website. Go to your favorite bookstore and buy a couple you feel comfortable reading. Compare the information and use what works best for you. In the long run it is going to depend how much work you put into getting and keeping the word out there about what you have to offer.

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Internet Marketing The Creative Edge

Sunday, November 2nd, 2008

The creative edge in internet marketing today is in the writing. Think about this for a minute. Every website contains three key Ingredients. They are; visual style, products and services and written articles about the site. Those written articles can be in the form of a blog, a front page about the company or even advice about other websites. The bottom line is the more information you provide about your site the more hits you are likely to receive.

There are as many different reasons for surfing the net as there are people in the world. Sure there are related topic searches, but what is the most important thing all the great sites have in common? A single word sums it all up, content.

When you are developing a website you need to think about what you want to say. Look at it like a short story. The character represents the products and services, the visual layout represents the background and the plot is the set of articles that describes the company. Finally the wrap of the story is represented by the purchase. If your story isn’t written in a clear and entertaining manner the reader will not want to turn the page.
So how do you make sure your website has good content? There is an old saying in the writing community, write what you know. This means take an idea you have and turn it into something great. Sounds easier said than done, doesn’t it? What is required from you? It requires an unfailing belief in what you have to offer. If the content of the story you are presenting isn’t believable the site will fail.

So now that you have an idea what do you need to do next? Learn everything there is to know about it. You need to be able to answer questions and back up what you are offering. This also means knowing what you are capable of doing. In essence your website is a resume of your company. Let’s say your site is a forum for new writers to come and find out information about publishing companies. How would you make money off this? Simple set up the site as a members only site. The members pay a one time fee and they have access to the best information out there. What happens if the information is wrong? YOU WILL LOSE BUSINESS. The moral to the story is to know what you have to offer and make sure it is the best information out there.

Another marketing edge is email. We have all seen the junk mail part of the inbox fill up. What will set yours apart from the rest? The writing content in the email itself. When you are writing an email that is going to go out to every person that has searched a particular keyword, you want to make sure the email sound direct and honest. Most people today are not dazzled by phrases like, “Make ten thousand dollars in a single day.” This usually implies a scam of some sort. Instead word it like you would a proposal that is either going to make or break your company. Remember you are selling not only your site in the email, you are selling yourself.

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