Are you a gamer? Do you know if you are a gamer? Here are a couple questions to find out if you are. First, do you ever play any sort of game on your cell phone? Two, do you stop in wal-mart and look at the screens in the electronic section to see what the new games look like? Three , when you go to a new website do you look to see what games they have to offer? If you answered yes to any of these questions and you weren’t sure if you were a gamer then it’s time to come out of the land of denial, you are a gamer. That is, you are a person who loves to play video games.

What does this have to do with marketing? Simple, games make sites more fun. They make phones or ipod touch more fun and last but not least there are millions of people world wide who love to play games. There are sites set up specifically to help you design, create and download your very own unique video game. They are simple and fun to use. I know because I have been toying with it now for a while. In your search engine type in, ‘How to create a video game?’. When you search this you will find several sites dedicated to the gaming world. Some of them will discuss texturing and lighting others will discuss whether or not to create a 3D game. They provide how to add sound and even give locations to free artwork you can use for your characters.

When you are creating a video game you need to think about the demographics of the clients you are trying to reach. For exampled: You have recently decided to create a website to sell the cute clothes you create for your pets. You have named the site Paws Town. You have added a catalog of course and even a blog for people to share about there favorite little four legged friend. There is even a video diary of you and your miniature toy poodle named Dot and your pretty Black lab named Muffy. You have written articles for the site and even been able to get a few advertisers. Yet there is still something missing. Light bulb, you aren’t targeting all the people in your demographic. So you decide to create a video game about the adventures of Dot and Muffy in the Town coincidentally called Paws Town.

Now you maybe asking yourself why all this is important? I’m just selling dog clothes. By creating the video game you have now added several keywords to your website. You have created two marketable characters that you can make into stuffed toys and logos and even add them to the tags of the pet clothes you are selling and label them as originals. All of this brings in revenue.

The point is this, you have added a new marketing tool and sales item to your website. You have found the creative edge in your market and had fun doing it. Remember this though, if you’re creating a video game to break into the business, then this is the wrong article for you. If you’re doing it to have fun with your website and grow your business, then this is the article you want.

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ABC. CBS. NBC. SCIFI. FOX. What do all these stations have in common? Aside from being television stations, they also all have a website. Each website has to do with the stations and all the programs they offer. There is another thing in common, they are a standard place for major companies to advertise. For example ABC allows full episodes of everyone’s favorite line up to be viewed with little commercial interruptions. You can pull up a site click what you want to watch and there you go. You can’t escape the commercials though. They are added during a break in the guise of a buffering program that will keep the episode running smoothly.

So what is the cost for vendors to advertise on such sites? Some websites like ABC for example have set costs for Banners at $15.00 Net CPM’s and streaming video adds are $35.00. That means that ABC gets paid $35.00 every time the add runs. Since websites are a 24 hour 7 day a week enterprise, this literally adds up to millions a year brought in by advertising on the web.

Each website has a set of guide lines the advertiser must adhere to. For example here are a few of the guidelines many of the sites have in common:

The advertising content must be clearly identifiable as an advertisement, as opposed to just a link within the site content. Another set of familiar guidelines were creative. Though many of the sites do not state how the ad must look, they do state the adds must fall into certain creative and technical parameters. Finally another standard guideline is about the URL. The add must link to two standard items; the first being the link to a privacy policy and the other to a live website for the product. When you contact a major television website you must make sure you get a list of all the set guidelines and if you have any questions your ad contact will be able to guide you in the correct direction.

Another portion of the guidelines is established for FLASH. For those less technically minded FLASH is a program used for graphics and animation on the web. Web designers use it for various things such as long-form animations and compacting navigation interfaces. They use it to add the WOW factor on the sites they design.

When you want to advertise on any of the major network websites be sure to have read all the contract information and guidelines available. The information is available on the websites including contact information. Some of the major television websites will have access to a demographics page. Read this page. This will give you information on things such as gender, income, age and education. This is necessary information for you to use. This ensures you are reaching the correct market for your website.

As with any form of advertising, you want it to be memorable while representing what you are offering. The goal is to make people want to link to your site at a glance. So have fun with this.

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